SpaLEAD™ - Business Leadership Workshop for Spa and Wellness Managers

August 18 - 22, 2008

Straightforward and no-nonsense, this workshop enables you to get straight to the heart of financial and profitability challenges, demystify financial information and gain confidence and control when making business development decisions for your spa.

Workshop Objectives

The Business Leadership workshop will enable you to:

1. Create and implement a unique guest service journey that encourages guests to return
2. Read and interpret financial statements and assess the financial wellness of your business
3. Set and measure key performance indicators
4. Identify the key financial business drivers and the actions to take to positively impact on them
5. Set financial targets, analyze variances against budgets and take remedial action
6. Develop and implement business development and marketing activities to increase capture rates, revenues and maximise your spa's profitability
7. Identify promotional opportunities for your spa products and services
8. Apply visual merchandising principles to induce your clients to buy
9. Establish selling processes that encourage your team to sell products and services that extend the spa experience

Key Topics

A special guest experience - Creating a guest service journey
Understanding financial statements - Managing by numbers
Setting key performance indicators - Measuring business performance
Creating a profitable spa business - Budgeting and financial planning
Marketing your business - Developing a marketing strategy and plan
Increasing capture rate & average spend - Winning new business
Maximising your profits - Yield management for your spa
Tell everyone how good you are - Advertising and PR
Influencing guests through merchandising - Visual merchandising
Service that sells - Teaching and motivating your team to sell

Bookings should be made direct with Urban Healing.
For more details and booking of the retreat please go to their website at: http://www.urbanhealing.net/solutions/business_leadership.php